Wising Up On Intelligence Gathering To Win Medtech Tenders
Executive Summary
Tenders and large contracts have become an important driver of health care cost containment, resulting in fewer and more complex transactions, increasing price pressure and ultimately increasing commercial risks for companies selling health care products. In this guest column, Omar Ahmad and Carlos Meca, of the strategy and marketing consulting firm Simon-Kucher & Partners, discuss how an efficient and comprehensive tender intelligence approach supported by the right tools is one of the key weapons to fight this emerging challenge.